May 4, 2017

Bold Rock Hard Cider Expands Production at Mills River Cidery in Western North Carolina

Bold Rock Hard Cider has announced plans to expand its production facility in Mill River, N.C. before the end of the year. The award-winning craft cider company, which makes a variety of hard cider styles from apples picked in the Blue Ridge Mountains of Virginia and North Carolina, will add 30,000 square feet of new production space in 2017. This will feature an apple press for onsite pressing, a new canning line, and new tanks that will increase liquid production by 25,000 barrels annually.

The nation’s largest independently owned craft cidery and the sixth largest hard cider company in the U.S., Bold Rock increased shipments by 70% in 2016 and saw overall sales growth of 59% in the first quarter of 2017. Bold Rock sales were up 82% in multi-channel outlets, according to IRI data released at the end of March. This marks a period of remarkable growth for a company that started in 2012 as a small operation and now operates two cideries in Virginia and North Carolina.

The original Bold Rock Cider Barn in Nellysford, V.A. opened in 2012 with expansion in 2014. In November 2015, Bold Rock opened in Mills River, N.C., which is currently under expansion, as a second production facility and taproom utilizing the abundance of premium apples grown in the state’s western mountains.

“As we continue to expand and experience tremendous growth we will not compromise our craft,” says Senior Vice President of Sales & Marketing Jeff Liebhardt. “We remain committed to making the best quality hard cider from the freshest local apples.”

With over 75 full-time employees, Bold Rock now produces 12 styles of hard cider, including the popular core styles Apple and Draft, and a rotating mix of seasonals that includes Citrus and Blood Orange cider. Bold Rock’s IPA (India Pressed Apple) is now the best-selling hopped cider in the U.S. These authentic varieties of cider have found favor with a wide range of customers and throughout the industry, as Bold Rock has won over 100 awards in hard cider and wine competitions since first launching. Bold Rock also participates in over 300 festivals a year, bringing authentic craft cider to people throughout the Mid-Atlantic and Southeast regions.

Bold Rock Hard Cider is winner of more than 75 awards in the past three years, and they produce eight hard ciders, all made from apples locally grown and handpicked in the Blue Ridge Mountains of Virginia and North Carolina. Additional company information can be found at www.boldrock.com. For more information, contact Traci Mierzwa, Brand Development Manager of Bold Rock Hard Cider, attraci@boldrock.com, or Hannah Watson, Mountain High Media, 434-817-2775 ext. 19 or Hannah@mtnhighmedia.com.

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