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Bold Rock Hard Cider Announces Release of New Spring Seasonal, Rosé Hard Cider

For Immediate Release

Bold Rock Hard Cider Announces Release of New Spring Seasonal, Rosé Hard Cider

Fruit-forward, rosé-style cider with a crisp berry finish on shelves February 5

NELLYSFORD, VA—Bold Rock Hard Cider has announced the launch of its new seasonal cider, Rosé. Available on shelves February 5, Rosé is a fruit-forward, rosé-inspired cider with a crisp berry finish. Bold Rock’s first seasonal of 2018 is sure to inspire craft beer and wine drinkers alike to enjoy the onset of spring.

Much like a rosé wine, cider can be crafted to highlight different taste profiles and allow the nuances of fruit to shine through. With an emphasis on the classic berry notes of rosé, Bold Rock has created a cider that gives its apple base a vibrant fresh finish akin to the wine counterpart.

“We are always looking for ways to be creative and innovative with cider,” says Ian Niblock, Bold Rock’s head cidermaker. “Taking inspiration from wine has afforded us a lot of flexibility in the craft cider world, and with Rosé we’ve created a versatile, cider that will please both our core enthusiasts and those that enjoy light, refreshing styles of wine.”

Founded in 2012, Bold Rock produces a variety of hard cider styles from apples harvested in the Blue Ridge Mountains of Virginia and North Carolina. The award-winning craft cider company now has over 100 full-time employees and operates two cideries: The original Bold Rock Cider Barn in Nellysford, VA, which features an innovative production facility and tasting room overlooking the Rockfish River, and a recently expanded second production facility and taproom located in the bucolic pastures of Mills River, NC.

Bold Rock features 12 styles of hard cider, including the popular originals, Apple and Draft, a rotating mix of seasonal selections, and IPA (India Pressed Apple), the best-selling hopped cider in the country. These innovative varieties of cider have found favor with a wide range of customers and throughout the industry, as Bold Rock has won over 100 awards in hard cider and wine competitions since first launching.

Rosé will be on shelves throughout the cider company’s distribution area, which includes 10 states between Eastern Pennsylvania and Georgia.

For more information and media inquiries, contact Traci Mierzwa, Brand Development Manager of Bold Rock Hard Cider, at Traci@boldrock.com, or Hannah Watson, Mountain High Media, 434-817-2775 ext. 19 or Hannah@mtnhighmedia.com.

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