FOR IMMEDIATE RELEASE
Initially launching with a whiskey-infused Bold Fashioned at the Bold Rock Nellysford Cidery & Distillery on October 19, available at Virginia ABC locations in late October.
NELLYSFORD, VA – Bold Rock is pleased to announce the Fall 2019 release of Craft Cocktails by Bold Rock, a new line of ready-to-drink canned cocktails crafted from American made spirits and all-natural ingredients.
Craft Cocktails by Bold Rock will launch with the Bold Fashioned – a Bold take on the classic mixed drink featuring premium American whiskey. Quintessential whiskey aromas and a classic vanilla and caramel taste shine through while subtle black cherry and citrus notes underpin the refreshment. The Bold Fashioned is an elevated 7.5% alcohol by volume but true to Bold Rock form, fresh pressed apple juice enhances and invigorates the ready-to-drink canned cocktail.
Bold Rock Co-Founder Brian Shanks explains that, “The Bold Fashioned perfectly captures the timeless qualities of its classic mixed drink counterpart with great taste and all-natural ingredients while providing the convenience and portability of a canned cocktail.” Shanks expands, “We believe Craft Cocktails by Bold Rock will nicely complement our broader line of hard cider and hard seltzer products while attracting new friends to the Bold Rock Family that appreciate and enjoy a spirited beverage.”
The Bold Fashioned from Craft Cocktails by Bold Rock will be produced at the Bold Rock Nellysford Cidery & Distillery with a release party scheduled for Saturday, October 19. The new product will subsequently be available in select Virginia ABC locations throughout the state.
Founded in 2012, Bold Rock is the best-selling independently owned craft hard cider brand in the United States. Bold Rock uses apples harvested in the Blue Ridge Mountains of Virginia and North Carolina to create its award-winning hard cider and hard seltzer products which are distributed throughout the Mid-Atlantic. The company now employs over 140 full and part-time employees while operating production facilities in both Nellysford, VA and Mills River, NC.
For more information and media inquiries, contact Lindsay Dorrier III, Director of New Business Development, at lindsay@boldrock.com and Traci Mierzwa, Bold Rock Brand Development Manager, at traci@boldrock.com.
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