We were born to Live Bold, and so were you! We’re looking to add enthusiastic, hard-working and BOLD individuals to our crew to help share Bold Rock products near and far, all while giving you real world marketing and sales experience to lay the foundation for a BOLD future. 

Looking for an enriching, energetic and fun brand ambassador position? If so, this gig is for you! Check out the details below and if you’re a good fit – consider applying today.


Grow Awareness

You’ll engage with consumers at promotional events and samplings to share the Bold Rock Story and responsibly introduce customers to our products through trial & salesmanship.

Increase Distribution

You’ll establish relationships with key stakeholders at Bold Rock as well as their business partners to learn of placement opportunities, display amplification and sampling/experiential events.

Build Brand Love

You’ll marry memorable experiences with Bold Rock products to engage with our target audience and gain loyal consumers that give our brands a permanent space in the fridge!


Program Duration: August-December (with potential to extend through the spring) 

Time Commitment: Varies, averaging ~5-10 hours per week


  • Monthly Stipend & Opportunity to Win Additional Rewards
  • Bold Rock Goodies & Wearables
  • Gain Invaluable Sales, Marketing, and Event Experience in the Craft Industry
  • Guidance From Your Sales Sidekick and Marketing Mentors Throughout the Program
  • Monthly Enrichment Seminars from Bold Rock Subject Matter Experts


Must Have

  • Must be 21 or older
  • Passionate about Bold Rock products and the craft industry
  • Strong communication skills
  • Possessing an eager, outgoing, energetic and confident personality

Nice to have

  • At least a 3.0 GPA
  • Current Junior or Senior looking for resume building marketing, events, and sales experience
  • Interested in a career in marketing, business, or entrepreneurialism 
  • Involved in a variety of on-campus organizations such as greek life or club sports
  • Familiar with and passionate about Bold Rock and/or the craft industry
  • Familiarity with marketing and sales basics, social media & graphic design also a plus
  • Previous brand ambassador or similar work experience


Bold Rock has been crafted with care in the heart of the Blue Ridge Mountains since we first opened our doors in 2012. Now 11 years later, we are proudly the #2 best-selling cider brand in the country, and quickly growing in popularity! Using the freshest ingredients to bring a full and robust flavor with supreme drinkability to every drink – we’ve expanded to new spaces like canned cocktails, hard tea and hard lemonade. Here at Bold Rock, our goal is to deliver delicious products that help you celebrate those everyday moments in life.

Living BOLD means we’re committed to bringing you the very best flavors that stand out against the crowd to make your decision an easy one. Ready to Live Bold?

Apply Now

We are currently looking for Brand Ambassadors at the following schools:
Virginia Tech | James Madison University | West Virginia University | North Carolina State University | East Carolina University | Clemson University | University of Tennessee | University of Virginia | University of Georgia | Auburn University

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